Happy New Year 2009! OPSA is coming off it's best year ever in 2008 and looking to take advantage of several opportunities before us in 2009. We are planning a classic "expansion during a recession". Our business is perfectly positioned to take advantage of the current business climate and we're planning to do just that. More on that in many future posts.
I started the year in a similar fashion to last year. I did another polar bear plunge, this time a larger one in Jacksonport, WI. A friend and I jumped into Lake Michigan (all the way under the water is the only way it counts) at noon on January 1 along with about 750 others in one of the largest polar bear plunges in the country.
It was very windy and cold. Floating ice was a significant hazard. The organizers announced the conditions were the worst in the event's 23 year history.
My friend Dave and I couldn't get anyone to come along and take pictures. Everyone in our families' said it was too cold to stand on a frozen beach. So I don't have any pictures of me in the water. You'll have to trust me.
Taking a plunge in a frigid lake is a symbolic kick-off to a big year. Stay tuned!
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