One of our larger customers is really in trouble. Unfortunately they've taken to not responding to questions or providing information. This means we can't respond correctly to questions from the factories we manage for their products. This is absolutely the opposite tactic to take when times are tough.
US companies need to communicate even more often and thoroughly when things are difficult. The Chinese culture is very collective and the Chinese people will respond positively to honest communication about difficulties. With a long-term view it can be an opportunity to build your relationships with your Chinese suppliers.
I suggest supplementing e-mail communication with skype calls and even video calls. A handwritten note of thanks for support and partnership can also go a long way. Using multiple forms of communication will build rapport and trust.
Things overall with the economy are improving and better times lie ahead. Build relationships now when things are difficult so you and your partners can react quickly to the opportunities the improved economy of the near future will bring.
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