A few of our large customers are struggling in the current difficult economy. We are using our customer business resource concepts to do all we can to help them. It is during these difficult time that being a true customer business resource shows its true value for OPSA and our customers. Because we ask and learn about their entire business, not just the portions our services touch directly, we are able to offer suggestions, referrals, and ideas. It is during tough times that real strong relationships are built.
There's no sugar coating it - this is a difficult time. We'll get through it, but it will take a while.
If you are interested in learning more about becoming a customer business resource, check out Jerry Stapleton's book From Vendor to Customer Resource. It embodies many concepts I learned and have honed during my career at Little Rapids and OPSA. I believe strongly that becoming a customer business resource is the best method for a sales team. I've seen it generate excellent returns and I've seen the alternatives generate lackluster results.
Have a great week!
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